who it? What are the responsibilities and training, what does a specialist do?

Time man­age­ment

Traffic manager: who is it and what does it do?

With the devel­op­ment of the World Wide Web, more and more trad­ing plat­forms go online. In con­nec­tion with this phe­nom­e­non, orga­ni­za­tions need­ed a spe­cial­ist who would coor­di­nate an adver­tis­ing cam­paign to attract and reach as many users as pos­si­ble. This spe­cial­ty is called “traf­fic man­ag­er”. In this arti­cle we will tell you who it is, how to study this spe­cial­ty and what require­ments are imposed on it.

Who it?

Traf­fic man­ag­er is a fair­ly young pro­fes­sion. Pre­vi­ous­ly, she was called “Project Coor­di­na­tor”. Now on the Inter­net there are a huge num­ber of sites that adver­tise and sell var­i­ous goods. Many online cat­a­logs have sim­i­lar top­ics, for exam­ple, they pro­mote a cer­tain brand of wash­ing pow­der or iron doors and the like. The main task of a traf­fic man­ag­er is to help a sim­ple user under­stand this vari­ety of prod­ucts offered and choose exact­ly the resource that he needs. That is, the main goal of a traf­fic man­ag­er is attract as many vis­i­tors to the web­site that he main­tains and do every­thing pos­si­ble so that they become real cus­tomers in the future.

Almost all busi­ness­men under­stand that in order to sur­vive in the mar­ket and increase sales, it is nec­es­sary to make great efforts to pro­mote their con­tent on the Inter­net. That is, it is impor­tant not only to cre­ate a web­site and fill it, but also the sta­ble oper­a­tion and atten­dance of this resource is of great impor­tance. The traf­fic man­ag­er is respon­si­ble for attract­ing new users and fur­ther devel­op­ment of the site.

To become a sought-after pro­fes­sion­al, of course, you need to under­go train­ing. So far, no edu­ca­tion­al insti­tu­tions train per­son­nel specif­i­cal­ly for this spe­cial­ty. But the basic skills that will be need­ed in fur­ther work can be obtained at var­i­ous uni­ver­si­ties in the coun­try, hav­ing com­plet­ed train­ing in the fol­low­ing pro­files:

  • pub­lish­ing;
  • adver­tis­ing;
  • man­age­ment.

To enter the fac­ul­ty of pub­lish­ing and adver­tis­ing busi­ness, you will need to pass exams:

  • Russ­ian lan­guage;
  • social sci­ence;
  • his­to­ry or for­eign lan­guage.

When choos­ing a spe­cial­ty man­ag­er:

  • Russ­ian lan­guage;
  • maths;
  • for­eign lan­guage;
  • social sci­ence.

In order to work well and suc­cess­ful­ly, you will have to study on your own, take online cours­es, attend sem­i­nars. At the moment, there are cours­es from var­i­ous train­ing cen­ters that can be com­plet­ed with­in about 2 months.

Prepa­ra­tion takes place in real time, and learn­ing should not be inter­rupt­ed so as not to miss new trends and oth­er nuances. After train­ing, a cer­tifi­cate is award­ed, and you can start work­ing.

What does he do?

A traf­fic man­ag­er has many respon­si­bil­i­ties, but the most impor­tant of them is to always know and con­trol every­thing. Also impor­tant is the speed of response to prob­lem­at­ic aspects in the pro­mo­tion of adver­tis­ing or absen­teeism on time for the next adver­tis­ing prod­uct. The task of the man­ag­er is to quick­ly find out the cause and elim­i­nate prob­lem­at­ic issues.

The day-to-day func­tion­al duties of a man­ag­er, for which he is respon­si­ble or super­vised, are as fol­lows:

  • coor­di­nate the work of con­trac­tors (web­site devel­op­ers, illus­tra­tors, copy­writ­ers and oth­er employ­ees) and their com­pa­ny, to ensure that infor­ma­tion between these links cir­cu­lates con­tin­u­ous­ly and in an undis­tort­ed form;
  • prop­er­ly dis­trib­ute work­ing time in your officehigh­light pri­or­i­ty areas, and also, depend­ing on the urgency of the task, plan and dis­trib­ute work;
  • if nec­es­sary sched­ule and hold com­pa­ny meet­ings with con­trac­torsremem­ber all sched­uled events;
  • per­son­al­ly rep­re­sent demo videos about prod­ucts to the cus­tomer and make sure that they get on the Web in accor­dance with the plan for pub­lic pro­mo­tion;
  • man­age office paper­work in their area of ​​respon­si­bil­i­ty.

It often hap­pens that an office runs sev­er­al adver­tis­ing cam­paigns at the same time. For each of them, the man­ag­er must pre­pare a work cal­en­dar and, if nec­es­sary, cor­rect it. His respon­si­bil­i­ties include main­tain­ing com­mu­ni­ca­tion between part­ner orga­ni­za­tions, sub­mit­ting mock-ups of pro­mo­tion­al prod­ucts on time and check­ing their com­pli­ance with the project. If it sud­den­ly hap­pened that the adver­tise­ment did not hit the Web or on the pages of print­ed pub­li­ca­tions, noti­fy your man­age­ment.

As seen, The list of duties of a traf­fic man­ag­er is quite exten­sive. But if he copes with them, then this allows you to reduce the adver­tis­ing bud­get and make adver­tis­ing more fruit­ful. Ulti­mate­ly, the effec­tive per­for­mance of func­tions by a spe­cial­ist allows you to increase the num­ber of site vis­i­tors and increase sales. That is why good traf­fic man­agers are so in demand.

Skills and abilities

To become a suc­cess­ful pro­fes­sion­al in this line of busi­ness, you need to con­stant­ly learn and fol­low new trends in adver­tis­ing. But besides this, employ­ers have a num­ber of require­ments for spe­cial­ists in this area:

  • ana­lyt­ic mind – be able to con­stant­ly ana­lyze the direc­tions of adver­tis­ing flows in order to know and under­stand how Inter­net traf­fic is mov­ing and what makes mon­ey at the moment;
  • under­stand peo­pletar­get­ed by adver­tis­ing, be able to cor­rect­ly respond to peo­ple’s requests and effec­tive­ly respond to their aspi­ra­tions through an adver­tis­ing prod­uct;
  • be able to cal­cu­late risks and take respon­si­bil­i­tybecause no one can say which ad will be the most pro­duc­tive;
  • have the skills to bypass adver­tis­ing bans some prod­ucts, know the rules for plac­ing adver­tise­ments;
  • have the abil­i­ty to skill­ful­ly and cre­ative­ly com­pose adver­tis­ing texts;
  • also desir­able to have Bach­e­lor’s degree in Mar­ket­ing and work expe­ri­ence.

This is how the pro­file of a traf­fic man­ag­er looks like, which can­not be bet­ter — it is per­fect. But since this spe­cial­ty has appeared recent­ly, it is quite dif­fi­cult to find a spe­cial­ist who meets all the above require­ments and is look­ing for a job.

There­fore, first you need to decide on a niche where the com­pa­ny will direct its efforts, and only after that choose an employ­ee based on the tasks assigned.

Who is eligible for the position?

This pro­fes­sion should be cho­sen by peo­ple who want and can work remote­ly, who have nerves of steel, a cool head and lead­er­ship qual­i­ties of char­ac­ter. More than 60% of com­pa­nies are try­ing to hire employ­ees for remote work. Basi­cal­ly, these are small com­pa­nies that do not want to pay for premis­es, equip­ment, office equip­ment, sta­tionery, and so on. Work in this spe­cial­ty does not require employ­ees to con­stant­ly stay in the office. The main thing is to always be in touch with your employ­er. A quick response to a cus­tomer’s call char­ac­ter­izes a free­lance spe­cial­ist in the best pos­si­ble way.

Also, this pro­fes­sion attracts peo­ple who want to make decent mon­ey. After all, there are no salary restric­tions. It all depends on how well and in what time the order will be com­plet­ed. Of course, pay­ment depends on expe­ri­ence and on the region where the order is received. The min­i­mum salary for a novice spe­cial­ist is from 15,000 rubles per resource. And then every­thing is in your hands! Expe­ri­ence and skills will be accu­mu­lat­ed — income will increase. A good pro­fes­sion­al already receives from 30,000 rubles per site.


There are excel­lent career prospects in this area. Hav­ing gained expe­ri­ence, you can declare your­self and move from a small agency to a larg­er one. There is an oppor­tu­ni­ty to take the place of an adver­tis­ing direc­tor or become a lead project man­ag­er. After work­ing for var­i­ous com­pa­nies, hav­ing stud­ied the mar­ket, get­ting a hand in the devel­op­ment and pro­mo­tion of sites, hav­ing acquired the nec­es­sary con­nec­tions, it is pos­si­ble to orga­nize your own busi­ness.

Sum­ming up, we can say that this pro­fes­sion has a great future, as the main busi­ness goes online or com­bines both direc­tions (online and offline).

Becom­ing a good spe­cial­ist is not at all easy — for this you need to study and work hard.

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