Almost every day we come across the work of sellers when visiting grocery or other stores. This profession has its own characteristics. What the seller should be able to do, as well as official and functional duties, will be discussed today.
Who is that?
It is worth noting that the very word «seller» appeared in everyday life in the 19th century. During this period, enterprises began to open in Russia and other countries, which were engaged in trade. In 1810, when the First Practical Academy of Commercial Sciences was opened in Moscow, the training of specialists in this industry began. The job of a salesperson can hardly be called easy. It may seem so only from the outside. Store employees are subject to considerable requirements, which consist not only in the sale of goods and the receipt of money for it.
If you look at the description of the profession, it states that The seller is a person who works in a trading enterprise and provides a number of necessary services to the buyer. Its main functions are making a skillful and high-quality sale, consulting about products, determining their cost and weight. This employee must know the product presented and be able to clearly and easily tell potential buyers about its advantages, as well as possible disadvantages.
He must actively promote the product, help with its selection, show products, presenting the most successful characteristics of the selected product.
The seller-cashier, in turn, must have computer skills, be able to understand programs (if any in the company), and also be able to work with bank or credit cards. His duties are also checking the timing of product sales, monitoring the correctness of prices on price tags, as well as taking part in inventories. This profession provides for its division into qualifications. Trying to improve your professional level, starting from a junior salesperson, moving on to a salesperson and a senior salesperson, you can reach the managerial position of an administrator, head. department or the head of this trade enterprise.
Given the specifics of this profession, the seller must have a number of necessary qualities. Their absence will not allow a person to stay in this job for a long time. Required qualities for an applicant include:
- emotional stability and balance;
- willingness to take full responsibility for the decision or action taken;
- readiness of the employee for development and improvement in terms of personal growth;
- communication skills, friendliness.
Also important criteria are high concentration and good memory. Many find it difficult to start working as a salesperson without having the proper experience. Having completed the necessary training course, having studied all the necessary requirements for the job, having learned about job responsibilities and having a desire to do similar work, you can safely write a resume for work in the store you like.
Overview of Responsibilities
The profession of a salesperson today can be called one of the most massive. Like any profession, it has certain advantages and disadvantages. This job can be a launching pad for climbing the corporate ladder. There are several subspecies in this profession — from a seller of food or non-food products to a manager or a person in charge of negotiating with various suppliers.
Having taken up this business, a person begins to feel more confident and sociable, he begins to improve his communication skills with strangers, to understand the goods and services on the market. The advantages include the stability and demand for the profession. Even with the closure of a trading enterprise, a good experienced worker will be able to quickly find a new, suitable job.
Among the disadvantages are high fatigue, as well as the need to communicate with sometimes very unpleasant and nervous peopleTherefore, stress resistance is one of the most important qualities for a modern trade worker.
Whether he works in a grocery store, coffee shop, bakery or pastry department, he must have excellent communication skills and be able to win people over.
The specialization of an employee of a trading enterprise depends on the type of product that he sells. These include:
- sellers engaged in the sale of food products (food products);
- sellers of non-food products engaged in the sale of clothing, shoes, appliances, books, jewelry, etc.;
- cashiers who accept payment for goods, give change, issue a check, and process certain documentation;
- sales assistants who help visitors make a choice, talking about the product they like, about promotions held in the store;
- controllers-cashiers who monitor demand and replenish the range of products missing in the hall.
The controller, like the cashier, works at the cash desk, and also draws up reports on the goods. Shop assistants are the link between goods and customers. They perform certain functions that are specified in the job description. Their job is not just to release a certain product. There is a long process from the acceptance of a product to its sale.
Sellers’ responsibilities also include:
- computer skills at the proper level;
- knowledge of the basics of the operation of cash registers, scanners, terminals, having practical application skills;
- he must be well versed in the properties of goods of different groups;
- possess the skills of marketing and merchandising, warehouse accounting.
Computer proficiency is sometimes a mandatory requirement, other skills can be learned in the learning process or during trainings or classes.
Job growth of store employees usually looks like this.
A store employee can start work:
- cashier or consultant;
- senior salesperson;
- head department or head of department or shift;
The ascent of an employee on the career ladder usually depends on the personal qualities of a person, his determination, professionalism. Job responsibilities in each individual enterprise may differ, which depend on the profile of this enterprise.
Instructions for cashiers for work in food and non-food stores are basically identical. They differ in the characteristics of the goods and the storage conditions of these products.
Based on job descriptions, sales assistants-cashiers must perform the following functions.
- Provide quality customer service. An employee of a trading enterprise must be able to convey to customers the necessary accurate information about the product.
- Keep cash (fiscal) documents. He must be able to keep an accurate account of funds, perform operations on a cash register, service a transaction through a terminal (bank cards), and make daily accounting of funds.
- Perform reconciliation of funds in KKM.
- Monitor the availability and correctness of codes on the product. Any type of product on the shelf must have a price tag that allows the buyer to get complete information.
- Manage leftoversas well as comply with their limit, control the amount of inventory and its replenishment.
- He must control the correct and timely placement of price tags with correct information. The seller is obliged to timely put up-to-date information on the price tag. Such work is carried out in the process of receiving goods, before putting them on the shelves. When updating the price, the employee is obliged to inform the buyers about this and re-glue the new price tags.
- Keep track of consumables.
- Provide assistance to buyers about the availability of goods in the form of quality consultations.
The duties of the employee also include taking an active part in conducting inventories, auditing funds.
One of the responsibilities of store employees is polite communication with customers. He should try to create comfortable conditions when choosing products. When a queue arises, store employees must take immediate action to prevent this.
- Organize merchandise and replenish it. Before opening a store, a store employee checks the availability of goods, their quality, and makes an additional display of products. Provides free access for customers to the products on display. During the working day, he must monitor the availability of products and replenish them if necessary.
- Ensure the safety of material assets.
- Help visitors in product selection.
- Stimulate sales. The seller determines the types of products that need to be sold as soon as possible. Draws attention to selected products by posting them in the most viewed places, the so-called «hot spots», and additionally advises visitors about the benefits of such products.
- Receiving and posting received goods. When placing products on the shelves, the store employee must ensure free access to products that require quick sale.
- Stick price tags. While working on the trading floor, sellers must monitor the availability of codes and price tags on goods with the correct indication of weight, price, etc. They are pasted after receiving and placing new products, when updating prices, and also when there is a discrepancy in the cost of goods.
- Participate in inventories. After receiving the statement from the head, the seller enters the number of products in stock into it. After completing the recalculation, the statement is transferred to the merchandiser or administrator (director).
- Control the timing of the sale of goods. At the workplace, store employees must do everything for the normal operation of the trading enterprise. This also applies to checking the timing of the sale of products. If an expired item is found, it will be removed from sale. Information about this is transferred to the merchandiser.
- Serve customers at the checkout. Know how to manage cash registers.
Also, the seller must actively participate in the proposed trainings, regular classes, improving their professional level. He must get acquainted with the features of merchandising, as well as learn other skills necessary in the work. A store employee should not shy away from meetings held in a team and inform about possible non-standard situations during the work process.
Rights and responsibilities
The consultant is not just a good adviser, well aware of the advantages and disadvantages of products, but also a representative of this company. Each employee of the company should be interested in the implementation of the plan by increasing sales.
Sellers have certain rights which include the following.
- Access of employees to reliable information, documents that are necessary in the process of work.
- They have the right to make proposals for changing the daily routine, schedule and other innovations leading to an increase in labor productivity.
- According to the Labor Code, they have the right to provide an equipped workplace.
- Have insurance.
- Receive damage compensation.
- Employees of a trading enterprise have the right to receive their wages in accordance with the staffing table. In case of disagreement or incomplete payment, the seller can ask for help.
In accordance with consumer protection law, the seller should be responsible for providing accurate information. He must provide information in full so that the buyer learns about the properties of the goods, the service life, etc. It is important to remember that providing false information about the product will result in inevitable losses for him, because the fraud will soon be revealed, and the buyer will go shopping elsewhere.
Sellers bear collective responsibility (material) for the goods at the point of sale. They are also responsible for:
- for the timely display of goods on the shelf and for its quality;
- for the presence of price tags on the goods;
- for the sale of products with acceptable deadlines;
- for the correct execution of documentation, incoming and outgoing documents;
- for polite and correct attitude towards visitors.
The seller-cashier is a financially responsible person. Initially, this position assumes responsibility for the material values entrusted to him. The cashier is obliged to compensate for the damage in the event of a shortage of funds at the cash desk.
The seller-cashier must have certain skills and be responsible for insufficient or poor-quality performance of their direct duties. Personal qualities have a positive effect on the work process. Having key professional skills, each seller will be able to achieve the desired result much faster.
There are certain requirements for the job:
- the seller must know and comply laws of the Russian Federationconcerning the rules of trade, as well as to be familiar with the rights of consumers;
- store or trade worker should not divulge trade secrets or violate the corporate ethics of the enterprise;
- the applicant must know the basics of tradingmerchandising, as well as to learn the principle of sales effectiveness;
- He must comply with fire safety ruleslabor protection requirements;
- do not violate discipline and requirements of the order within the enterprise;
- regularly keep clean workplace and the entire store.
You need to know that working in a grocery store is different from working in other enterprises. There is a certain standard, thanks to which a grocery store employee must not only monitor the cleanliness of the workplace, but also check the safety of products, take into account the commodity neighborhood.
He must clearly know the requirements of SappiNs and avoid violations.
Cleanliness in the grocery department is not only an aesthetic component, but also an urgent need, which is controlled by the sanitary service. The seller must have a health book with marked timely medical examinations or procedures. The employee must also be responsible for his behavior during the working day. The absence of bad habits has recently become one of the necessary qualities when applying for a job. It is unacceptable to appear at work in a state of intoxication. The seller should not be rude to buyers, hang them up, steal.
The seller must comply with labor discipline in accordance with the contract or employment contract, as well as comply with oral or written orders of the administration that relate to work. In case of violation of the job description, the administration may apply a disciplinary sanction to the employee, up to and including dismissal. After the conclusion of the contract, the employee must be responsible for compliance with the conditions. When assessing the qualifications of employees, a professional standard is used. This document is also used when creating job descriptions, documentation and other regulations within the institution.
If the employee does not fully comply with the requirements of the professional standard, the employer can move him to a position that requires less qualifications, or recommend that he take the necessary measures to improve his labor qualifications.
To work as a seller, it is desirable to have a special education. Preference is given to people who have graduated from a university. Most often, employers choose to work with people with an accounting education, as well as those who know the basics of merchandising. Many people prefer to choose employees who have completed training, sales courses, and also studied psychology courses.
The candidate for the position must have:
- relevant education;
- work experience in the profile (preferably at least 6 months);
- communication skills with modern technology, including a cash register, special programs, a terminal.
To get this position, it is desirable to study at colleges or technical schools.
You can get an education:
- at the Krasnodar Trade and Economic College — here you can learn the specialty «Seller», «Controller-cashier», as well as «Commodity expert»;
- at the Samara College of Industrial Technologies — specialty «Seller», «Cashier», training period 2 years and 10 months;
- at Omsk College of Trade, Economics and Service – You can study here after grades 9 and 11 with a degree in Commodity Science and Examination of the Quality of Consumer Goods.
To work as a salesperson, it is often enough to have a certificate of graduation from a technical school or college. You can also master this profession in the specialties «Commodity Science» or «Management» in many universities.
The seller’s salary usually consists of a rate and a certain percentage of the sale of goods. It may be irregular and fluctuate depending on the type of product, season and other factors. Also, the average salary may vary depending on the region. So, in Moscow, the average salary of a sales assistant is about 30-32 thousand rubles, while in Samara it is 19-20 thousand rubles.
It is worth noting that the salary often depends on the percentage for the implementation and bonuses for overfulfillment of the plan.