top professions for girls and men, new relevant professions in the world. City farmer and other options for the near future

Overview of the professions of the future

The main mis­take of par­ents who are try­ing to “try on” a pro­fes­sion for a school­child is a ref­er­ence to what is hap­pen­ing in the pro­fes­sion mar­ket now. And some­times even yes­ter­day. The over­flow of appli­cants for eco­nom­ics and law 15 years ago led to the fact that a huge per­cent­age of young peo­ple with these diplo­mas end­ed up work­ing in com­plete­ly dif­fer­ent areas. That is why the algo­rithm of think­ing of a mod­ern par­ent should be dif­fer­ent: in pri­or­i­ty — pro­fes­sions for which the future belongs.

Top new professions

The Oxford Mar­tin School pre­sent­ed a study that claims that up to 45% of jobs in devel­oped coun­tries in the next two decades will be replaced by machine-based auto­mat­ed devices. And the first automa­tion will affect (and has already affect­ed) those pro­fes­sions where rou­tine work is expect­ed. Librar­i­ans and sta­tis­ti­cians will dis­ap­pear, cred­it man­agers and trav­el agents will be replaced by machines, and even dis­patch­ers, phar­ma­cists and trans­la­tors are pre­dict­ing dis­ap­point­ing lay­offs.

Accord­ing to experts, the list of irrel­e­vant pro­fes­sions is at risk of being a sys­tem admin­is­tra­tor, an oper­a­tor of pub­lic ser­vices, a real­tor, a notary, and oth­ers. But cre­ative pro­fes­sions remain in the cat­e­go­ry of nec­es­sary ones. Cre­atives and orga­niz­ers in the field of cul­ture, cin­e­ma and shows will be need­ed. There are a num­ber of pro­fes­sions that today are bea­cons for high school stu­dents, and not in vain.

Internet Marketer

There is evi­dence that on aver­age a mod­ern per­son spends 6 hours 42 min­utes a day on the Inter­net. And the Rus­sians even more — 7 hours 17 min­utes a day. It is obvi­ous that a large pro­fes­sion­al resource is required for such a rapid­ly devel­op­ing sphere that has cap­tured dif­fer­ent aspects of human life. And in the rank­ing of pop­u­lar pro­fes­sions, this is the Inter­net mar­keter. In short, this per­son is engaged in attract­ing cus­tomers. For exam­ple, the pro­duc­tion of brand­ed cloth­ing was opened. It is sim­ply phys­i­cal­ly dif­fi­cult for the store own­er to do every­thing, includ­ing attract­ing online cus­tomers, so he hires a spe­cial­ist who will be respon­si­ble for this area of ​​​​action.

An inter­net mar­keter does the fol­low­ing:

  • devel­ops a brand pro­mo­tion strat­e­gy;
  • devel­ops a sales fun­nel;
  • con­nects adver­tis­ing tools;
  • con­trols and opti­mizes traf­fic;
  • con­ducts ana­lyt­ics, etc.

If the brand is large, and it has social media accounts with a huge num­ber of sub­scribers, the mar­keter will assem­ble a team. It will include SMS, targe­tol­o­gists, copy­writ­ers, direc­tol­o­gists and oth­er spe­cial­ists. The lat­est spe­cial­ties do not require a “crust” with proof of the nec­es­sary edu­ca­tion, because they do not yet teach SMS and targe­tol­o­gists in uni­ver­si­ties. But study­ing in online cours­es is wel­come, because these are real pro­fes­sions, and a per­son “from scratch” will not be able to effec­tive­ly engage in them. In a word, an Inter­net mar­keter is a pro­fes­sion that is broad in terms of func­tion­al­i­ty, requir­ing from a spe­cial­ist both finan­cial com­pe­tence and con­fi­dent knowl­edge of mar­ket­ing, often also knowl­edge of lan­guages. This is a good start for a busi­ness career, a great oppor­tu­ni­ty to learn how to play a team game, although most of the actions will have to be done remote­ly.

Internet advertising specialist

This is a nar­row­er spe­cial­ty, although it has some­thing in com­mon with the pro­fes­sion of an Inter­net mar­keter. A con­tex­tu­al adver­tis­ing spe­cial­ist (as this pro­fes­sion often sounds) is able to effec­tive­ly, com­pe­tent­ly orga­nize an adver­tis­ing cam­paign to pro­mote a prod­uct or ser­vice, intro­duc­ing a brand to a large audi­ence.

What does a con­tex­tu­al adver­tis­ing spe­cial­ist do:

  • devel­ops an adver­tis­ing cam­paign strat­e­gy;
  • cre­ates adver­tis­ing;
  • sets up ads, places them;
  • mon­i­tors the cam­paign, eval­u­ates its effec­tive­ness, makes adjust­ments;
  • com­ple­ments and improves the exist­ing ad unit.

To under­stand that this pro­fes­sion is right for you, you need to look at the por­trait of an aver­age PPC spe­cial­ist. He must have an ana­lyt­i­cal mind, be patient (do not give up when work­ing with rou­tine), not be afraid of exper­i­ments and speak and write at a high lev­el.

Web developer

This pro­fes­sion is con­fi­dent­ly in trends, because this spe­cial­ist cre­ates new sites and ser­vices, as well as sup­ports and main­tains exist­ing ones. He must study the cus­tomer’s task, help find the opti­mal solu­tion, make code for the front-end and back-end (rep­re­sen­ta­tives of relat­ed pro­fes­sions), test it and fix errors. And then eval­u­ate the results. Exam­ples of web devel­op­er tasks:

  • devel­op an adap­tive land­ing page for the prod­uct;
  • engage in the inte­gra­tion of the pay­ment sys­tem;
  • cre­ate an inter­face for user reg­is­tra­tion.

And in more detail, you can con­sid­er the essence of the work of a web devel­op­er on a prac­ti­cal exam­ple, when, for exam­ple, the task is to launch an online store.

  • The devel­op­er receives the task, he also eval­u­ates the dead­line. If they suit his col­leagues and supe­ri­ors, they are record­ed in the task track­er.
  • A new online ser­vice is not just a task, but a large-scale project that must be bro­ken into parts (they call it decom­pos­ing).
  • Per­haps, work will begin with coop­er­a­tion with the design­er, the lay­out and details of the solu­tion will be stud­ied. For this, the devel­op­er’s tool will be graph­ic edi­tors.
  • The next step is to write the code. This is usu­al­ly done in a spe­cial text edi­tor, although it is not nec­es­sary.
  • The writ­ten code needs to be test­ed. Check how its func­tion­al­i­ty will behave if the user has made a non-stan­dard action. Man­u­al test­ing does not can­cel auto­mat­ed test­ing; a web devel­op­er also writes tests for the lat­ter.

These 5 steps are the essence of the work of this spe­cial­ist, although, of course, in a short descrip­tion you can only go through the tops.


A pro­gram­mer is engaged in the cre­ation of com­put­er pro­grams. He also devel­ops web­sites and appli­ca­tions. Can a pro­gram­mer be called a web devel­op­er, and vice ver­sa? Basi­cal­ly, you can. It’s just that once all the peo­ple involved in writ­ing code and main­tain­ing com­put­ers were called pro­gram­mers. The dig­i­tal indus­try is devel­op­ing, and there­fore such com­mon names are divid­ed into many high­ly spe­cial­ized ones. The pro­gram­mer works in dif­fer­ent oper­at­ing sys­tems, uses dif­fer­ent pro­gram­ming lan­guages, and there are more than a dozen of them. The most demand­ed in Rus­sia and the coun­tries of the for­mer USSR can be con­sid­ered an appli­ca­tion pro­gram­mer. To under­stand what he does, you can com­pare it with the sys­tem. The sys­tem one devel­ops oper­at­ing sys­tems, the applied one cre­ates web­sites, appli­ca­tions, games, soft­ware.

A soft­ware engi­neer, for exam­ple, pro­vides mech­a­nized and auto­mat­ed pro­cess­ing of infor­ma­tion that enters the infor­ma­tion and com­put­er cen­ter. A soft­ware engi­neer can be engaged in automa­tion and mech­a­niza­tion of the pro­duc­tion process, etc. And there is a sep­a­rate cat­e­go­ry of spe­cial­ists called mar­keters-pro­gram­mers. This is a pro­fes­sion­al who owns the sci­ence of mar­ket­ing and has exten­sive knowl­edge in pro­gram­ming. It turns out that he owns two pro­fes­sions, which means that the list of his com­pe­ten­cies is much high­er than that of pos­si­ble com­peti­tors.

Impor­tant! Researchers of dif­fer­ent lev­els and coun­tries often write that the future belongs to spe­cial­ists who have equal­ly mas­tered two pro­fes­sions, were able to join them, and there­fore their unique­ness increas­es, and hence their demand.


Sep­a­rate­ly, it is worth say­ing a lit­tle about the pro­fes­sions that have already been men­tioned above, as well as sup­ple­ment­ing the list. In the list of demand­ed new pro­fes­sions will be:

  • SMS. This is a spe­cial­ist who devel­ops a cus­tomer account. He works on social media. But social net­works have long ceased to be an addi­tion­al point of sale, and are increas­ing­ly act­ing as the main trad­ing field, there­fore, an ambi­tious brand can­not exist with­out an SMM spe­cial­ist. In oth­er words, this is a per­son engaged in social media mar­ket­ing. It unob­tru­sive­ly directs the cus­tomer’s sub­scribers to per­form the tar­get action that is rel­e­vant to him. This could be going to a web­site, buy­ing a prod­uct, vot­ing for a can­di­date, fill­ing out a sur­vey, watch­ing a video and leav­ing a reac­tion, etc.
  • Copy­writer. At the moment, the term is a gen­er­al­ized name for spe­cial­ists in dif­fer­ent areas. One thing unites them for sure — this per­son writes texts for mon­ey. These can be long arti­cles (long reads) or prod­uct descrip­tions, adver­tis­ing slo­gans and texts for social net­works. It is assumed that the spe­cial­ist owns the word, which helps the cus­tomer to sell their prod­uct, ser­vice, attract guests to the site, etc.
  • Data Sci­en­tist. This is an ana­lyt­ics expert, one of the most attrac­tive and well-paid new jobs right now. A begin­ner in Rus­sia can count on 60,000 rubles a month, and a super pro — 220,000 rubles. If a young spe­cial­ist does not want to lim­it him­self geo­graph­i­cal­ly, he knows lan­guages ​​and is com­pe­tent in his field, he can get a job in oth­er coun­tries of the world. A spe­cial­ist works with com­pa­ny data, stud­ies it, looks for depen­den­cies, draws con­clu­sions, visu­al­izes, etc. He uses math­e­mat­i­cal algo­rithms, spe­cial soft­ware and devel­op­ment tools. It can work with text, sound, video, doc­u­ments, etc.
  • Targe­tol­o­gist. If a per­son recent­ly searched the Inter­net for pho­tos of girls with fash­ion­able hand­bags for spring, the next day in his social net­works he will see an adver­tise­ment for bags. The targe­tol­o­gist is engaged in set­ting up tar­get­ed adver­tis­ing. More­over, not only in social net­works, but also in search engines. He defines the tar­get audi­ence and adjusts the ad so that it reach­es the right cus­tomers.
  • Video edi­tor. Some high school stu­dents start work­ing as a video edi­tor while still at school. And giv­en how much video con­tent is being pro­duced now, it becomes clear that more and more cus­tomers need edi­tors. In uni­ver­si­ties, this is prac­ti­cal­ly not taught, but cer­tain knowl­edge can be obtained in online cours­es. True, it is not bad if the spe­cial­ist has a high­er relat­ed edu­ca­tion: in the field of com­put­er tech­nol­o­gy or even art (you need to have an idea about har­mo­ny, aes­thet­ics, etc.).

All these pro­fes­sions are not yet at risk — the nec­es­sary per­son­al par­tic­i­pa­tion, the look of a cre­ative per­son or a spe­cial kind of ana­lyst is not yet sub­ject to machines. Yes, and a huge num­ber of today’s school­child­ren are close and inter­est­ed in the niche in which the list­ed spe­cial­ists will be involved. That is, the rat­ing of safe and in-demand pro­fes­sions will include an Inter­net mar­keter, a con­tex­tu­al adver­tis­ing spe­cial­ist, a targe­tol­o­gist, a web devel­op­er, etc.

Options for girls

The beau­ty indus­try has also expand­ed sig­nif­i­cant­ly in the last decade. Now the word “hair­dress­er” is used less fre­quent­ly, because in many salons spe­cial­ists are divid­ed not between those who cut hair, and those who deal with com­plex col­or­ing. The pro­fes­sion of a hair­dress­er has always attract­ed girls: it is afford­able, high­er edu­ca­tion is not required, and good career prospects. And for women, this is real­ly a good option: find­ing a suit­able col­lege, sup­ple­ment­ing edu­ca­tion with cours­es is not so dif­fi­cult, and not so expen­sive. But to gain a foothold and grow in the pro­fes­sion is hard­er, because it should be exact­ly a voca­tion.

What oth­er pro­fes­sions should girls pay atten­tion to:

  • pho­to retouch­er - pas­sion for pho­to edi­tors can be turned into earn­ings;
  • nail styl­ists — so called those who are engaged in nail design;
  • illus­tra­tors — the pro­fes­sion is also suit­able for guys, but too many girls were able to loud­ly declare them­selves in this pro­fes­sion and form a rec­og­niz­able per­son­al brand;
  • archi­tects — if you think a lit­tle, this spe­cial­ty looks archa­ic com­pared to the pre­vi­ous ones, but it is real­ly in demand and promis­ing, because cities are being rebuilt, and many new objects are being cre­at­ed in them;
  • testers — not only guys work in the IT field.

In this list, diverse pro­fes­sions are spe­cial­ly select­ed, because it is impos­si­ble (and not nec­es­sary) to focus appli­cants on only one area. As long as med­i­cine can­not exist with­out doc­tors, this pro­fes­sion will also be con­sid­ered in demand, and this is a fair state­ment. But ped­a­gogy, which is los­ing pop­u­lar­i­ty, is not a rea­son to aban­don plans to con­nect her life with the edu­ca­tion and upbring­ing of chil­dren, if a high school stu­dent real­ly has an incli­na­tion for this. If the throw­ing relates to a finan­cial issue, one should remem­ber tal­ent­ed tutors, speech ther­a­pists in great demand, teach­ers who have queues at child devel­op­ment cen­ters, etc.

Who to study for guys?

Most of the above pro­fes­sions are suit­able for men. But the list can be expand­ed.

  • Roboti­cist. The spe­cial­ist devel­ops robots and main­tains them. Of course, girls can also work in robot­ics, but tra­di­tion­al­ly more guys come to class­es even at school. To become this spe­cial­ist, you need to grad­u­ate from a uni­ver­si­ty with a degree in Robot­ics and Mecha­tron­ics.
  • Biotech­nol­o­gist. He stud­ies liv­ing organ­isms and directs this knowl­edge to solve engi­neer­ing prob­lems. A sim­ple exam­ple: by exam­in­ing vision, a per­son can opti­mize and upgrade exist­ing track­ing sys­tems.
  • Urban­ist. Inter­est in this pro­fes­sion appeared not so long ago, because it itself is quite new. It can be called butt, because the spe­cial­ist has knowl­edge in con­struc­tion, archi­tec­ture, soci­ol­o­gy and even psy­chol­o­gy.
  • Vir­tu­al space design­er. This work can also be attrib­uted to the IT-sphere.
  • Cyber ​​secu­ri­ty spe­cial­ist. Its main task is to pro­tect infor­ma­tion from leak­age.

Per­haps we need to pay atten­tion to inno­v­a­tive areas, to what is being active­ly accel­er­at­ed right now, and to what are called the pro­fes­sions of the future.

What professions will appear in the future?

It makes sense to start by list­ing gen­er­al trends. Ana­lysts say that infor­ma­tion tech­nol­o­gy will not only devel­op, but also require greater com­pe­ten­cies from employ­ees. This means that those who once retrained, com­plet­ed express cours­es or sim­ply do not devel­op in the pro­fes­sion, work with the old tools, will be tread on the heels of edu­cat­ed spe­cial­ists who are ready to adapt to the study of new pro­grams, lan­guages, new infor­ma­tion. And this will hap­pen in the near future.

What oth­er areas will devel­op and grow:

  • robot­ics;
  • con­struc­tion and recon­struc­tion;
  • ecol­o­gy;
  • biotech­nol­o­gy;
  • the med­i­cine.

The lat­ter, per­haps, will change direc­tion some­what, because new per­son­nel who are ready to work accord­ing to new stan­dards, in new con­di­tions and tech­ni­cal sup­port will be, as they say, worth their weight in gold.

It is worth pay­ing atten­tion to inter­est­ing pro­fes­sions of the not very dis­tant future.

  • City farmer. A chic spe­cial­ty, because a per­son with this pro­fes­sion will have to devel­op farm­ing on the roofs of hous­es and build­ings in large cities. And this requires a fun­da­men­tal­ly dif­fer­ent agri­cul­tur­al tech­nol­o­gy, at least.
  • Robot­ics Devel­op­er. It sounds like a non-exis­tent pro­fes­sion, but there is no doubt that it will appear (and the process has already begun). Anoth­er name is robot­ics lawyer. It will be such an inter­me­di­ary between a per­son and a robot that will not allow the lat­ter to harm a per­son. Sounds like some­thing like a “super­hero”, but it’s real­i­ty.
  • Space guide. It is pre­dict­ed that already in 2030 space tourism will no longer be an absolute rar­i­ty, and wealthy peo­ple will be able to afford to “go into space on vaca­tion.”
  • Ecosys­tem recon­struc­tion spe­cial­ist. The resources of the plan­et are being deplet­ed every day, and in 10 years the urgency of the prob­lem will require that spe­cial­ists appear to help solve it. We are talk­ing about non-renew­able oil reserves, as well as dying plants and ani­mals. Spe­cial­ists, col­lect­ing genet­ic mate­r­i­al, will be able to restore some of their species.
  • Body design­er. This is a spe­cial­ist in the field of bio­engi­neer­ing. And now we can dream that we will live to see a time when an injured organ can be replaced (this is part­ly true today), but the scale will be dif­fer­ent. Body design­ers will turn the desires of clients into mock-ups, and sur­geons will be able to focus on these mock-ups.
  • Engi­neer-devel­op­er of con­stant pow­er devices. The tran­si­tion to sus­tain­able ener­gy is on the list of the most promis­ing chal­lenges for human­i­ty. A per­son will learn to use the ener­gy of the sun and wind more effi­cient­ly, one might say, it will become the only source of nutri­tion. That is why the prob­a­bil­i­ty of a high demand for such spe­cial­ists is rat­ed as very high.
  • Cura­tor of per­son­al data. Many peo­ple know what neur­al inter­faces are. In sim­ple terms, they con­nect the human brain to a com­put­er. A per­son will be able to record their own mem­o­ries, thoughts and even plans and share them on social net­works. So the cura­tor of per­son­al data will com­bine this infor­ma­tion into a com­mon stream, adapt it to the sub­mis­sion and present it prop­er­ly.

It is also very impor­tant to say that it is no longer nec­es­sary to rely on the dom­i­nant aca­d­e­m­ic edu­ca­tion received once in a life­time and for­ev­er. In fact, this sit­u­a­tion still exists today. Peo­ple began to study more often, in addi­tion to uni­ver­si­ties, to take var­i­ous cours­es that can be more effec­tive than 5 years at the insti­tute in terms of sat­u­ra­tion with infor­ma­tion, knowl­edge and skills. But in order to build a career, you will need to con­stant­ly study, because the infor­ma­tion in this world becomes out­dat­ed very quick­ly. It is pre­cise­ly on flex­i­bil­i­ty in obtain­ing edu­ca­tion, on under­stand­ing the impor­tance of self-edu­ca­tion, on open­ness to new things, that the chil­dren who choose a pro­fes­sion today should be ori­ent­ed.

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