Dry breakfasts are gaining popularity among Ukrainians

Sep­tem­ber 26, 2017, 13:14

The pop­u­lar­iza­tion of a healthy lifestyle is mak­ing its own changes in the diet of Ukraini­ans: for exam­ple, break­fast cere­als are con­fi­dent­ly mov­ing into the ranks of the most pop­u­lar dish­es. Accord­ing to offi­cial data, In the first half of 2017, knowl­edge about break­fast cere­al brands increased by 10% com­pared to 2016.

Dry breakfasts

Dry break­fasts have long occu­pied their niche in the west. How­ev­er, flakes began to win the con­fi­dence of Ukraini­ans rel­a­tive­ly recent­ly, almost only since last year.

READ ALSO: Oat­meal in a jar: 3 recipes and cook­ing secrets

Why did it hap­pen? There are many rea­sons, but among the main ones — the desire to mon­i­tor your health and eat the right foods is steadi­ly grow­ing in our soci­ety.

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Ben­e­fit: thanks to a large num­ber of cere­als, such a break­fast charges the body with all the nec­es­sary enzymes until lunch.

muesli photo

Prac­ti­cal­i­ty: dry break­fast does not require a lot of cook­ing time, which fits per­fect­ly into the fast sched­ule of mod­ern life.

Fitness&Beauty: flakes sat­u­rate the body with use­ful vit­a­mins and min­er­als, have an opti­mal amount of calo­ries and relieve hunger for a long time — a good choice for those who fol­low their fig­ure.

More than 60% of Amer­i­cans choose cere­al and mues­li as their break­fast cere­al at least 2–3 times a week, and in Europe this fig­ure exceeds 40%.

The rapid growth of the inter­est of Ukraini­ans in the prod­uct allows us to con­clude that the cul­ture of break­fast cere­als is gain­ing pop­u­lar­i­ty in Ukraine, bring­ing new items to our healthy diet.

Ask a specialist

Mar­ket­ing man­ag­er Lant­man­nen Axa – the com­pa­ny with the most sig­nif­i­cant sales growth among break­fast cere­al brands in 2017 – Anna Zarit­skayashared her expert opin­ion on cere­al and mues­li:

“The advan­tage of any dry break­fast is the sim­plic­i­ty and speed of prepa­ra­tion.

Anoth­er plus can be con­sid­ered the absence of heat treat­ment — this allows break­fast to pre­serve vit­a­mins, min­er­als and oth­er use­ful sub­stances.

muesli benefits

They are also dis­tin­guished by their diver­si­ty in prepa­ra­tion, as they can be served with milk, yogurt, sour­dough and kefir, as well as fruits, can­died fruits and nuts.

An impor­tant cri­te­ri­on for healthy flakes is also the absence of var­i­ous food addi­tives and non-nat­ur­al com­po­nents.

To com­ple­ment a healthy diet, a dry break­fast should con­tain grains and vit­a­mins.

A good exam­ple of a healthy break­fast is AHA Har­mo­ny is a mul­ti-grain cere­al enriched with min­er­als that does not con­tain sug­ar.”


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The opin­ion of the edi­tors may not coin­cide with the opin­ion of the author of the arti­cle.

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